DIGITAL MARKETING

COURSE CONTENT :

contents :

1 – Fundamental Of Digital Marketing

• What is Digital Marketing ?
• Benefits of Digital Marketing ?
• Scope of Digital Marketing
• Requirements in Digital Marketing
• Types of Digital Marketing
• Job Opportunities in Digital Marketing

2 – Domain & Hosting

• Introduction of Domain & Hosting
• Types of Domain & How to Select a Domain?
• What is Hosting, Types Of Hosting & How To Purchase Hosting?

3 – Wordpress Installation

• What is WordPress?
• Why We Use WordPress?
• Different CMS to Design Website Like WordPress?
• How to Install WordPress On Localhost?
• How to Install WordPress on Live Hosting Server?
• Wordpress Dashboard Overview
• What are Pages?
• What are the Important Pages according to the website?
• How do you create Pages in WordPress?
• WordPress Basic Settings
• What is Category & How do I create Category?

4 – Wordpress Design (1)

• What are Themes ? Important Themes according to Website
• How to Install Themes ?
• What is Header Menu & How to Create it ?
• What is Category Menu & How to Create it ?
• What is Plugins ? Important Plugins for Website
• How to Install Wordpress Plugins ?

5 – Wordpress Design (2)

• How to Create Website Header based on Theme ?
• How to Create Website Footer Based on Theme ?
• Page Design : Overview of Elementor
• Elementor Basic Settings
• Design Page with Elementor
• Design Lead Form with Elementor
• Design Custom Header & Footer with Elementor
• Design Condition Based Pop-up with Elementor

6 – SEO

• What is SEO ?
• Why SEO Is Important ?
• What are Search Engines & How Do They Work ?
• What is SERP ?
• SERP Features
• White Hat vs Black Hat vs Gray Hat SEO

7 – Keyword Research

• What are keywords in SEO?
• Importance of Keyword Research
• Types of Keywords
• Understanding Search Intent
• LSI Keywords
• Best tools for keyword research
• How to do Keyword Research?
• Keyword Search Volume and Competition Analysis
• How to Find Long Tail Keywords?
• Reverse keyword research

8 – On-Page SEO

• What is on-page SEO & its importance?
• How to optimize meta tags?
• How to write an effective meta title?
• What is Meta Description & How to write meta description?
• What are Heading Tags & How to Create?
• What is Meta Keywords?
• What is Image SEO? Important Factors?
• Internal linking strategies to rank a website?

9 – Off-Page SEO

• Introduction to Off-page SEO
• Importance of backlinks in SEO
• Do follow vs no follow backlinks
• How to build backlinks?

10 – Google Search Console

• Introduction to Google Search Console & its uses
• GSC vs GA
• How to set up GSC using various methods?
• Sitemap submission
• URL inspection
• Tracking performance, keywords, CTR, position
• Filtering and comparing performance
• Using Regex Filters & Indexing report
• Understanding and fixing technical issues
• What is Page Experience?
• What is Core Web Vitals?
• Mobile Usability

11 – Google Analytics

• What is Google Analytics and how does it work?
• How to Set Up Google Analytics?
• Understanding Users, Views, Engagement Time, Event Count
• Bounce Rate
• User and traffic acquisition
• Source and medium concepts
• Concept of Events
• Demographics of the audience
• Devices & technology of visitors
• Concept of Monetization in GA4
• How to create reports in GA4?
• How to customize reports in GA4?

12 – SEO with AI

• Understanding the capabilities of ChatGPT
• Generating blog post ideas with ChatGPT
• Creating topic clusters within seconds
• Using ChatGPT for headline ideas
• Creating SEO-friendly content outlines
• Using ChatGPT strategically for SEO content
• Writing outreach emails for guest blogging
• Creating schema markup using ChatGPT

13 – Google My Business

• What is Google My Business & Why It Matters?
• Setting Up Your Google My Business Account
• Navigating the Google My Business Dashboard
• Adding & Managing Business Information
• Managing Reviews & Building Reputation
• Understanding Local SEO & Google Ranking Factors

14 – AD Designing

• How to Design AD
• Importance of AD Design
• Key Points in AD Designing
• Canva
• Social Media Designs, Banners & Logo Designs
• Video Editing by Canva

15 – Facebook

• FB Account Setup
• FB Group Creation
• FB Group Advertisement
• Marketplace
• Product Listing on Marketplace
• FB Page Creation
• SEO Techniques to Grow FB Page
• FB Ads
• ADS Analysis

16 – Instagram

• Understanding Instagram’s Algorithm
• Choosing Your Niche & Target Audience
• Setting Up an Optimized Instagram Profile
• Reels & Short-Form Video Strategy
• Creating High-Performing Carousels & Single Posts
• Instagram Stories & Highlights
• Growth Strategies Without Paid Ads
• Paid Growth: Ads & Influencer Marketing
• Monetization Strategies
• Tracking Growth & Analytics 

17 — Youtube

• Understanding YouTube’s Algorithm
• Choosing Your Niche & Target Audience
• Setting Up & Optimizing Your YouTube Channel
• The Types of YouTube Content
• Scripting & Storytelling for Engaging Videos
• Mastering YouTube SEO
• Creating Thumbnails That Get Clicks
• The Power of Playlists & Video Series
• YouTube Monetization Explained
• Scaling & Outsourcing for Long-Term Growth

18 — AI Tools

• Chatgpt
• How to Create Realistic image with AI
• Convert An Image into A Video
• Convert Text to Video
• How to Swap Faces with AI

19 — Affiliate Marketing

• What is Affiliate Marketing?
• How to Choose the Right Affiliate Program
• Choosing Your Niche
• Setting Up Your Platform
• Creating Your Affiliate Funnel
• Create a Affiliation Account
• Amazon Associates Affiliation

20 — Content Writing & Copywriting

• What is Copywriting, Content Writing?
• Understanding the Psychology of Persuasion
• The Essentials of Good Writing
• Crafting High-Converting Headlines
• Blogging & SEO Content Writing

20. Twitter Marketing

• Introduction to Twitter Marketing
• Understanding Twitter’s Algorithm
• Setting Up & Optimizing a Twitter Business Profile
• Building a Strong Twitter Presence
• Twitter Content Strategy & Tweet Types
• Using Hashtags & Trends Effectively
• Twitter Engagement Strategies
• Twitter Ads & Paid Promotions
• Twitter Analytics & Performance Tracking
• Creating Viral & Shareable Content on Twitter

21. Quora Marketing

• Understanding Quora’s Algorithm
• Optimizing Your Quora Profile for Branding
• Finding the Right Questions to Answer
• Writing Engaging and Value-Packed Answers
• Using Quora Spaces for Community Building
• Quora Ads: Running Effective Paid Campaigns
• Leveraging Quora for Lead Generation
• Using Quora for SEO and Backlinking
• Engaging with Quora’s Community for Growth
• Tracking and Analyzing Quora Performance Metrics

22. Email Marketing

• Introduction to Email Marketing
• Understanding Email Marketing Strategies
• Types of Email Campaigns
• Building and Managing Email Lists
• Email Automation & Drip Campaigns
• Creating Engaging Email Content
• Designing High-Converting Email Templates
• Personalization & Segmentation Techniques
• A/B Testing for Email Optimization
• Email Deliverability & Avoiding Spam Filters
• Understanding Email Metrics & Analytics
• Lead Nurturing Through Email Marketing

27. Freelancing

• Introduction to Freelancing
• Choosing the Right Freelancing Niche
• Creating a Strong Freelance Portfolio
• Setting Up Freelance Profiles on Platforms
• Pricing Strategies and Setting Your Rates
• Finding and Pitching to Clients
• Effective Communication and Negotiation Skills
• Time Management and Productivity Tips
• Building a Personal Brand as a Freelancer
• Contracts, Invoicing, and Payment Methods

28 . ARTIFICIAL INTELLIGENCE